How to Start Procrastinating


Are you a high performer who is tired of always getting everything done on time?

Are you annoyed with your ability to start a task immediately?

Is there something nagging at you to slow down a bit?

Try procrastination!

Tried and tested by evolution to conserve energy.

All you need to do is follow three easy steps:

  1. Start thinking a lot about what you are about to do. You should especially think about the parts you don’t like.
  2. Lose sight of the goal or mission. Whatever this task will ultimately do for you should be pushed to the back of your mind.
  3. Start on it LATER. That’s right, don’t start on it now or do anything about it now. Just put it off until later.

And that’s IT!

You’ll immediately have:

  1. More things to do than you ever have before.
  2. More time to think about it!
  3. More energy stored in your body (some of it fat!)

If this sounds good to you… start on it tomorrow!

How I overcame procrastination [REAL-TIME]


This is a real-time account of how I overcame procrastination.

Let me explain what [REAL-TIME] means here.

Instead of writing about procrastination AFTER I have already figured it out and saved myself, I’m going to write about it AS I’M WORKING MY WAY OUT.

I’ve read many articles from the perspective of someone who has already learned or achieved a particular goal or habit.

Rarely do I get to read the perspective of the person at the start of the journey.

This is because of the so called, curse of knowledge:

The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand

Said more simply:

Once you know something, you forget what it was like not to know it.


So, since you are in the mindset of the person seeking help, hopefully my writing [REAL-TIME] from the perspective of someone also seeking help will resonate.

At least that’s the thought anyway. 


Why, and why write about it?

I read a book called solving the procrastination puzzle and decided I wanted to flip my habit of procrastination on its head. It was bothering me, but as I went through this, I was confronted with just how much it was bothering me.

I asked myself what value I can get out of my procrastination habit.

One of the simplest silver linings from any situation is the strength and confidence from overcoming it.

That and the ability to give first-hand advice to people struggling with it.

That’s when I decided I wanted to write about it. So I just started, which was the advice from the book.

As I did, I realized what I was doing was describing how to overcome procrastination from the perspective of someone who procrastinates.

This again, was the genesis of the [REAL-TIME] concept. And it will HOPEFULLY help people who can identify with what I was feeling as I went through this exercise. Since I am publishing it from the perspective of someone who has already moved through these feelings, but writing in the moment as someone who is feeling it, I will denote when you are reading my real-time writings with [REAL-TIME] and note my narration with [NARRATION].

Now… on with it.

Starting to overcome procrastination [REAL-TIME]

I’m currently in it as I write this. I probably won’t have this perspective once I’ve actually fixed the habit, so I am preserving it here.

I feel like I can’t do anything. It feels like I’ve dug myself into an insurmountable hole. That thought keeps me from going forward

Back to the book. The advice from the book is just to get started.

There was more in there than that, but even the author states that’s the basic gist of it.

With me, I needed a replacement habit.

What I’m doing right now is writing this article anytime I feel like procrastinating.

I also asked my Higher Power for help.

Once I realized that it was possible to beat this. More possible than I thought, I was in good shape.

One thought that always killed me is thinking of the future negatives.

I get around those by just doing the right thing for today.


At this point, I’m pulling my phone out of my pocket constantly to check stuff and diverting myself here to write. That’s why it seems a bit fragmented.

In the beginning, I think it’s important to identify your biggest distractions and pick a simple replacement behavior to get in the habit of doing.


I feel like I’m using this as a replacement for the distracting behavior that usually goes with my procrastination. This is creative whereas my usual behavior is consumption.

Procrastination is delaying a task unnecessarily. Delay is not always procrastination.

Currently, I’m writing on this because I’m procrastinating on doing the dishes and cleaning up.

Is being tired a valid excuse for delay? I guess in the case of dishes, it’s not.

Perfection is the enemy of progress. It’s hard for my ego to be ok with just being 1% better every day. That’s all I have to do.

So I’m back here avoiding the dishes again.

What is the opposite of procrastination? Being on the ball? Johnny on the spot?

I find myself getting into a rhythm as I pull myself out of the funk. Writing on this instead of my go-to distractions has been fun.

I’m using the WordPress app to write on this from my phone so that any time I feel like I’m gonna procrastinate I can hit this.

One thing I thought of while writing this is how I rarely read every word of an article. I think many others do the same.

So I will come back later and edit this to be more punchy. Or maybe I’ll procrastinate on that too.

[NARRATION] Yeah, I procrastinated. Just gonna let it fly. Otherwise, I’m not gonna release it. 

Something that had bothered me about procrastination is, it must have been advantageous to our ancestors or we wouldn’t have it. But why does it make us feel so bad?

I asked myself why I didn’t feel liking cleaning up my side of the bed and my part of the room and the answer was ” it will take too long”

So I timed it… it took 3 minutes and 11 seconds.

What the heck. My mind is making me miserable for no reason.

Day 2 – I laid in bed for a minute before my dog jumped on me to feed her. I reached for this after I got up because I realized that waking up is a tiny microcosm if the whole procrastination experience. I am averse to the task of waking up so I delay it needlessly.

I remembered Mel Robbins 5 second rule and that helped.

She just says to say 5-4-3-2-1 in your head and then act when you see procrastination. This works for people apparently. It works for me sometimes, but then at 1 sometimes I find myself immobile and I realize I have a manual override.

Take THAT helpful tricks!

Just now I caught myself about to commit a tiny procrastination infraction of putting the dog sweater down on my dresser instead of walking it to the closet where it belongs. Why? That seems so counterproductive. The thought seems to be “I can do this later”

I kept hitting snooze just now. I make more work for myself later by procrastination.

Now I’m supposed to cook and I felt like getting on the internet instead. Part of my reluctance was thinking that I wouldn’t have anything good to make. That makes a lot of sense… not.

Creative vs consumptive – I think there is something to this. Doing something that forces me to create or produce instead of consuming seems to kickstart my anti-procrastination. Still, need a good word for this that is not proactive.

So I’m supposed to make soup right now. Do I want to make soup? Do I want to make soup? I could probably spend hours here saying why I don’t. I think it’s gonna take an hour

Ok, back, it took 35 minutes.

I’m cleaning up now. Yet another thing I want to procrastinate on. I want to go look at Reddit. Cause that’s important right?

Alright now I cleaned up after cooking and I want to procrastinate on cleaning off the crap of junk building up on the counter.

I’m going to delay it long enough to call a friend.

As you can see, this one is a little more nefarious. But this is the kinda crap I LOVE avoiding. I can write a novel about how much I don’t want to do this. So I’m gonna follow the stupid simple advice and just get started.

I’m also going to do the Pomodoro thing.

One thing I just thought about too is my mind said “man if you start doing all this stuff you might do too much” the fuck? What does that mean? I’m crazy.

So after 25 minutes, I got this one cleaned up and man do I feel better. I also had plenty of distractions happen while I was doing this and it definitely slowed me down. However, I feel great now. Of course, my asshole mind is like ” you’ll stop doing this in a couple of days and then you’ll feel bad about yourself” thanks! Asshole! I thought we were on the same team.

So now I’m on this high where I’m like “let’s do everything!” But something smarter is telling me to pace myself, so I’m gonna go reward myself

Just ate some of the soup I made.

Well, I just “rewarded myself” with my distraction of choice. It didn’t make me feel good at all. Lesson learned. I probably would have been better off with reading something enriching.

Now I’m looking at this stupid door that has been broken for years! And I have the damn replacement door. But I’ve been crastinatin’ tellin myself how hard it is and how I gotta cut the door because it’s a weird fit and all this stuff. Right now I’m not doing it because my daughter is asleep and I don’t want to wake her.

I guess I can meditate but I have all kinds of things in my mind about that too. Like it won’t work or I’ll just quit anyway and all this stuff.

I’ve noticed that thought that I will just mess up anyway is a recurring theme. I think the best way around that one is to just focus on today. I’m only working on lot procrastinating today only.

I meditated for 25 minutes somehow miraculously. Then I was about to look on the internet again and I suddenly remembered. I was doing this instead.

Exercise is the next thing I’m crastin’ on. I think I’ll try the “put on your exercise clothes trick”

I did, it worked, I ran.

Now I’m avoiding making the bed so I can go to sleep. But I’m gonna do it. I think I will take 5 mins.

Day 3 1/21

So I am feeling overwhelmed now. I have competing things in my mind I want to do. I will decide what is most important and then put the rest on my to-do list.

I’ve been wanting to write more on this today but I have been too busy doing the things I need to do. Seriously, but of course, I have all the fear of not being able to keep this up. Plus I am noticing a new level of things I’m procrastinating on. The maintenance light on my car, the pile of garbage that is my closet. Getting my taxes filed this year.

So I did that and I am finally trying to replace the damn door.

Home Depot won’t cut the door for me, which I need because measuring it revealed it to be slightly too big. So I have to make a decision to either cut it or spend money on a custom sized door. My dad and others are telling me not to cut it, but I have first-hand experience with another door that tells me it’s ok.

Now I’ve opened the saw in the back of my car and I’m telling myself how hard getting the blade on is going to be and getting the tools and now I’m realizing I don’t know how to use this thing nor do I have saw horses and it’s about lunch time so I’m gonna go do that and see my daughter

Is this delay or procrastination? I think I’m just delaying it until after I eat.

Ok, ate. I’m in a weird spot. This exercise is forcing me to face my years of prior procrastination. I’m trying to be nice to myself about it. Asking the universe for help again.

I noticed that I’m being forced to make decisions about how I’m going to do these tasks. Am I going to rush through them or am I going to do them the right way?

When put that way, the answer seems obvious. But when I’m feeling impatient, it’s the opposite.

I’m going to go see if I already have some of the things in the shed that I need to do this task.

Hmmm, the shed looks pretty organized…

Ugh, damnit. Now I want to really run away. Is there like a reset button somewhere?

Back to the saw. I finally got the blade on. It was really easy. All I had to do was read the directions. I’m realizing a lot of this is fear based. If I just focus on the question “what is the next action to complete this” it’s not so bad.

6:48PM 1/21

So I’m amazed at how this has been going.

Definitely feeling like knocking off for the day and going to watch the NFC championship game. But… I really don’t want to procrastinate on getting ready for the week.

I really need to clear out my inboxes and go through my to-do lists and make sure I have a plan for the week. I have been procrastinating so hard on implementing GTD in my life. Plus my bed needs to have its comforter put back on it after the toddler peed on it.

I feel like stopping really bad. I keep saying in my mind “It’s gonna take so long to do this”.

I’m about halfway through it. I want to quit so bad. Just had to say that.

7:05 – Want to quit. It’s only been like 17 minutes, ha, this has felt like 2 hours.

Just looked at the game score.

Ok, hold on a second. Why do I want to quit so badly? Obviously, something interesting is happening that I want to be doing instead. The problem with delay here is that I probably won’t feel like doing it later in the evening. And honestly if I just buckle down and do it, I bet it won’t take much longer. I’m going to check back in at 7:30.

7:36 – OK, I guess I’m done.

8:52PM – Things I am delaying on right now. I would call it procrastination, but I’m just tired. I mean, I don’t know what to do here. I can clean out my closet, but it’s almost 9PM and at some point, you have to cut yourself off. I’m pretty proud of what I accomplished today. I did NOT get the door installed. However, I did mostly clean out the shed. I actually cooked a lot. I got my weekly planning done. I spent time with friends.

Overall, I feel like the key that I mentioned yesterday about fighting procrastination is just get started, coupled with a productive project to use as a “procrastination preventer”, is the best way to beat this complex foe.

I’m going to end this article on day 3 and pick up a new one for day 4. I don’t know how long I will keep this going, but man, it’s really helping me avoid procrastination to write on this and work on it, so I am going to do that as long as it works.

I think the key is remembering that Rome wasn’t built in a day. The difference in how I feel in just 3 days is incredible. I still have the crazy thoughts. I still wonder if this is going to stop. But I’m hopeful. Let’s see. Either way, I’ll have a record of it.


As you can see, I started out saying:

I feel like I can’t do anything. It feels like I’ve dug myself into an insurmountable hole. That thought keeps me from going forward

And after 3 days I was saying:

The difference in how I feel in just 3 days is incredible.

So it’s clear that it works.

I’ve been procrastinating on pushing publish on this article, so I’m going to do that now.

I have more of these I’ve created. Any thoughts on how I can make it better are welcome.

Excuse me sir…


Want to know how to clear a room? Start asking people about your new business idea.

Better yet, tell them you want to see if they might be a potential customer.

Here’s the truth about people and their buying habits.

“People love to buy, but hate to be sold”

Abraham Lincoln

OK, Honest Abe didn’t say that, but I couldn’t find a source, so…

What to do? Nobody will buy from you?

Just keep putting one foot in front of the other right?

An elephant is eaten one bite at a time comes…right?


A couple of things to keep in mind as you charge ahead.

Here’s the point of this post:

  1. Persistence is great, but not without changing up your strategy, even if only slightly.
  2. You should work harder on yourself than you do on your job.
  3. People don’t care about what you know until they know how much you care (hint: Don’t make it about YOU).

Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.

James Allen

In his book, As a Man Thinketh, James Allen lays the smack down on wannabes with that line.

People try so hard to improve their techniques without improving themselves and it doesn’t WORK! 

So, to recap. Want to start up something and sell people on it? Make it about them, adapt, keep going, work on improving yourself, work on improving your service, and work on improving their experience.

The Right Time

The right time to do something is when you don’t want to do it.

When the thought of doing something makes you feel irritated like you need to find the nearest bathroom, do it.

I think our minds trick us into excuses to save energy. It’s much easier to do nothing than something, right? So our minds use our excuses to save us. At least, that’s what they think they’re doing.

Sometimes I’ll start a project and get really motivated about it and then start to flag. When I get to a point where I like where I’m at, but I see how much further I have to go, I start to wander. It’s probably only 10% of my projects that I get to this point that I actually finish.

And the key to the ones that actually do make it over the finish line is just working on them even when I don’t want to work on them. I push myself to do things with them even when I feel like quitting.

This is how it has to be with your business. If you are having trouble pushing yourself, don’t consider yourself a failure, just get real about what you are doing and adjust. And remember, nobody else is going to do it.



What are you Worth?

Charge more for what you do.

That’s what this post is about, giving you the ammunition to charge more and feel like a badass.  


“I bargained with Life for a penny,
And Life would pay no more, 
However I begged at evening
When I counted my scanty store;

For Life is just an employer,
He gives you what you ask,
But once you have set the wages,
Why, you must bear the task.

I worked for a menial’s hire,
Only to learn, dismayed,
That any wage I had asked of Life,
Life would have paid.”

-Jessie B. Rittenhour

If, after reading this post, you are unable to charge more for what you do, fear not. Just come back to it the next time you are feeling underpaid and try to let the ideas sink in a little deeper.

Also, remember rule number 1 of personal change…

Rule #1 – Don’t give up unless you’re dead. 

First, here is why most early stage entrepreneurs don’t charge enough for what they do:

Reason 1 why you aren’t charging enough:  You’re still thinking like an employee, not a business owner. 

Even if you never have employees and only operate this thing yourself, you need to start treating your career as an independent as though you are a business of one. Which means you have to stop thinking about your time in terms of employee time. When you become an employee of an organization, you essentially “sell” your entire working time to that company. You’re essentially giving them a volume discount for

When you become an employee of an organization, you essentially “sell” your entire working time to that company. You’re essentially giving them a volume discount for guaranteeing that you will get paid. You’re also giving them the burden of finding you work to do.

When you are out on your own, you have no guarantees. There is now time spent doing the following activities that must be built into your pricing: 

  • Getting to and from gigs.
  • Finding gigs (this is the one people don’t account for enough)
  • Billing for gigs
  • Chasing money (invoicing, collections, etc…)

So you naturally have to charge more.

Reason 2 why you aren’t charging enough:  You’re worried they won’t give you the work if you aren’t the right price. 

How many times have you asked someone what it cost only to find out you can’t afford it? I’m sure it has happened to you. And it will happen again. It happens to ALL of us and it’s no big deal.

Yet, when you are just starting out and every deal could make or break you, it’s really easy to think that you should come down on pricing. Don’t! It will work out, stay strong.

Reason 3 why you aren’t charging enough:  You associate pricing with self-worth. 

Pricing is all about value. It has nothing to do with “worth”. You are worth a lot more than some money paid out to you by the hour. The money you are paid has nothing to do with your worth. You are worth much more than you think anyway. But the money is completely separate. Money is aimed directly at the value you provide. So don’t be afraid to charge what is fair and makes you a profit.

That’s all I got. Good luck!



Whenever I have needed money as an entrepreneur, a simple formula has always gotten me out of jams. 

First, I will tell you what I don’t do.

If you’re with me after that, I’ll tell you what you should actually do. If you aren’t reading this, then you may read my first list and think it’s the list of what you should do. That’s understandable because it’s a common list of what most people do, including myself when I was inexperienced. I only stopped because it didn’t work, not because it didn’t feel right. I hope you eventually come back because the first rule of making money when you have none is paying attention.


  • Focus on money
  • Work hard to find new people to sell your product or service
  • Pay your bills more slowly to conserve cash
  • Incentivize prospects on the fence to sign and pay by offering discounts
  • Immediately change your business model and product offering to try and capture new markets that you are missing.

Why? What evidence do I have not to do this stuff?

Here’s a story.

Once, I had just a few hundred dollars of cash left in my business with a 5 figure payroll coming up. Clearly, this is one of those panic spots when you wish you could run out and force someone to sign with you.

The list you see above is essentially what I did to fix my problem. I started getting desperate to get a prospect to sign that had been on the fence. I gave them discounts. I called them a bunch. I thought about their money constantly and how it could solve my problems. What happened was I took a project I should have never taken. The timeline was too short. The money was too low. But I did it. I felt like I had to take it.

We did our best to serve the customer after we got them, but something wasn’t right. I’ve learned if they meet you desperate, they treat you desperate. First impressions set the tone for a relationship.

It ended up costing me much more in the long run in issues than drawing my line of credit and focusing on serving my customers would have.

So what do you do instead?

When you need money, do the following:


  • Focus on service and pay attention to every little detail of what’s going on
  • Make a list of every customer (put NAMES, not just companies, but PEOPLE who need you), now make a list of their needs, desires, strengths, weaknesses, and things you can do to address them. Now set about helping them above and beyond what you are paid.
  • Pay your bills faster than normal. It will feel hellish because you are paying out the money you need to live on.
  • Become more strict on prospect qualification and be very very wary of providing any kind of discount and if anything, use this opportunity to raise prices.
  • Double down on your most profitable customers and try to learn more about what they are doing and what they need.

Why? Another story. 

After I read Emerson’s law of compensation (PDF), I set out to apply it to my business. For those curious, it basically states “If you want more, give more [sic].”

So, I tried it. I started doing more for customers. We started sending update emails when they didn’t ask. Going to their offices and dropping off donuts. Instructing my people to take more blame when things didn’t go right.

I wouldn’t say I stopped looking for new customers completely, but it became a much smaller part of my day.

And what happened? Our business doubled over a period of 6 months. Was I worried about money? Nope. People were flinging money in our faces.


So, when you need money, buckle down. Don’t look for quick fixes. Do the right thing and look hard at yourself and your services and products and try to make them better. Take any people you are currently working with and make it your mission in life to serve them better.

Be patient. You don’t want to solve this problem quickly. Otherwise, it’s going to come back and bring more problems with it. 



The Jump


There comes a point in every entrepreneur’s life when they must jump.

This post is about that wonderful, terrifying, pants-shitting moment that we all must face when going out on our own.

It was June 15th and I had only 2 weeks until I would be completely on my own. 

I had known the date for about 90 days. I had set it as a goal and I had already told my employer, so it was official. It was happening, there was no way around it. I would be on my own without any income for the first time in my adult life. At the time, I was about 7 years into my career.

I had a little money saved up, but not much. Maybe enough to live for a month. I had some credit cards with maybe another month’s worth of living on them. I had no prior experience as an entrepreneur. No formal training in business or anything like that.

“No formal training in business or anything like that.”

There were no gigs lined up. No safe landing. 

The only thing I was confident of, was my skill. That, and my ability to change my habits. Something I’ve come to find out is possible for everyone. I used to think it was my super power.

The first thing I did was the numbers. Over and over I looked at what I had and what I was spending. I shaved everything down to the nub. I stopped going out drinking. Stopped going out to eat. I was on a mission. All I needed was time.

I got a roommate in my 2 bedroom house with one bathroom to reduce my expenses to the bone. 

I sold my bikes, my surfboards, my extra electronics and anything else I could find.

The only thing I purchased, was a top of the line computer.

My logic being that I needed good tools. I could get rid of shit, but I couldn’t work on shit. And since my employer owned my laptop, I had to buy a new one that was my own.

I didn’t read any books about business or how to start one. Whenever I did, it looked like a lot of work before you could even start doing anything for anyone.

“I didn’t read any books about business or how to start one…”


Once I calculated that I could live like this for about 60 days, I set to the work finding work.

NOTE: I never stopped the work of finding work. And neither will you. Even if you build products. You will learn this is the actual work of working for yourself. Finding work for yourself people will pay for. AKA, sales. 

I did what anyone would do in my situation. I called the people I knew who were already business owners. I reasoned that they were small businesses, so likely they would need some help and would be more willing to take a chance on a one-man band than an established company.

At this point, I didn’t really have an “idea” per se.

I mean, I knew that I wanted to work in technology and I knew I liked e-commerce, but I didn’t really know in what capacity I wanted to help.

So, that’s my story.

That’s how I jumped.

Eventually (about 30 days in), I got my first gig. Hourly projects for local small software companies helping them with tech problems. Somehow (5 years later), it’s become real businesses, employees, etc…

So… What’s stopping you? 




I could sit here and tell you that you need to address each of these, but you know that. And honestly, the problem is that you can address them until the cows come home and there will NEVER be a right time!

“there will NEVER be a right time”




Do you want to be wishing you had for the rest of your life?






Working With Others


So you got the nerve, you started a business, you got out there and started talking to people, and then…

Someone actually wants to work with you!

Unlike what most people think, it’s actually extremely likely, if you keep asking, that someone is going to say yes to you. There’s just so many people and opportunities out there, it’s more surprising if nobody does

So, what do you do?

In this post, I want to highlight the principle that can guide you to successful business partnerships.

But why do I mention partnerships when we started out talking about people saying yes? 

Because, from experience, when you are first starting out, a lot of opportunities will be partnerships, not just customer relationships.


The main reason is that at the point that you first start, you are just one person (or a few) and your resources will be limited.

So you may need other companies, people, or contractors to help you get off the ground (it’s a hell of a lot easier). 

Using the principle outlined here, you can hopefully create any number of creative possibilities for how you can work with others.

So here are the ground rules:

  1. Always know EXACTLY what they want to get out of the situation.
  2. Always know EXACTLY what you want to get out of the situation.
  3. Make sure each other know #1 and #2.
  4. Go for a mutual win. Trying to win over them is just going to invite the inverse.
  5. Have this agreement in writing before you start or as soon as possible.

And the most important part?


If it’s going to end, you should know how before you start.

That’s it, now get going and work with people. Because the key to working for yourself… is working with and for a whole lot of other people.