Start businesses like Forrest Gump

An IQ of 75, and he became wealthy and lived happily.

If you don’t know the story, read the IMDb page here. But really, do yourself a favor and go watch the movie from 1994.

Forrest was a “stupid” man, but he always did the following things right:

  1. He took action
  2. He did his best
  3. He didn’t quit
  4. Never focused on the results, only the action.

Let’s not complicate it. To start businesses like Forrest, you just take action. You don’t have much more than a rough idea of what you are doing.

Here are some of Forrest’s great ideas.

  • I’m going to be a shrimping boat captain. (This is the most complicated one, but really this idea was Bubba’s)
    • Started a shrimping empire.
  • I’m going to go running.
    • Started a movement
  • I’m gonna play ping pong
    • Became a professional and got endorsement deals

I understand that it’s a movie, and ultimately not real. But what makes it so entertaining and lovable is that the principles it shows in action are very very real. And they are timeless.

Let’s look at a couple of real-world examples of the principle.

Nintendo

The video game maker started much earlier than its 1966 video game debut and was creating playing cards, vacuum cleaners, instant rice, a taxi company and even a short-stay hotel chain. It wasn’t until much later that Nintendo started producing video games and consoles, which gained wide popularity over the following 30 years. They were already hustling well before they became famous.

Forrest Gump Idea: I’m gonna sell playing cards – Now: Video games

Instagram

Instagram started as Burbn, a check-in app that included gaming elements from Mafia Wars, and a photo element as well. They weren’t gaining traction as Burbn because it had too much clutter and potential actions. So they took a risk and stripped out everything but… photos. They rebuilt it to focus exclusively on photography. It was clean and simple, and… you know the rest.

Forrest Gump Idea: We’re gonna build an app – Now: We are the most popular photo app on iPhone

To drive the point home, take the opposite of the Forrest approach to starting a business and see what this sounds like.

  1. Hesitate to take action until things are clear
  2. Do only the minimum
  3. Quit when things don’t go your way
  4. Focus hard on the results instead of the work

Does this sound like success? Of course not.

The wonderful thing is, you don’t have to succeed. Honestly, that’s not the goal. You just need to develop the habits of:

  1. Taking action.
  2. Doing your best.
  3. Perseverance.
  4. Focusing on the work instead of the results.

Think you can do it? I know you can.

 

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