Excuse me sir…

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Want to know how to clear a room? Start asking people about your new business idea.

Better yet, tell them you want to see if they might be a potential customer.

Here’s the truth about people and their buying habits.

“People love to buy, but hate to be sold”

Abraham Lincoln

OK, Honest Abe didn’t say that, but I couldn’t find a source, so…

What to do? Nobody will buy from you?

Just keep putting one foot in front of the other right?

An elephant is eaten one bite at a time comes…right?

Well…sorta. 

A couple of things to keep in mind as you charge ahead.

Here’s the point of this post:

  1. Persistence is great, but not without changing up your strategy, even if only slightly.
  2. You should work harder on yourself than you do on your job.
  3. People don’t care about what you know until they know how much you care (hint: Don’t make it about YOU).

Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.

James Allen

In his book, As a Man Thinketh, James Allen lays the smack down on wannabes with that line.

People try so hard to improve their techniques without improving themselves and it doesn’t WORK! 

So, to recap. Want to start up something and sell people on it? Make it about them, adapt, keep going, work on improving yourself, work on improving your service, and work on improving their experience.

The Right Time

The right time to do something is when you don’t want to do it.

When the thought of doing something makes you feel irritated like you need to find the nearest bathroom, do it.

I think our minds trick us into excuses to save energy. It’s much easier to do nothing than something, right? So our minds use our excuses to save us. At least, that’s what they think they’re doing.

Sometimes I’ll start a project and get really motivated about it and then start to flag. When I get to a point where I like where I’m at, but I see how much further I have to go, I start to wander. It’s probably only 10% of my projects that I get to this point that I actually finish.

And the key to the ones that actually do make it over the finish line is just working on them even when I don’t want to work on them. I push myself to do things with them even when I feel like quitting.

This is how it has to be with your business. If you are having trouble pushing yourself, don’t consider yourself a failure, just get real about what you are doing and adjust. And remember, nobody else is going to do it.